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#In a nutshell, pay-per-click (PPC) is an online marketing model. This form of advertising is prevalent and most closely associated with Google, though you can see PPC ads on Facebook, Bing, and other places as well. With PPC marketing, the advertiser has to pay a fee every time someone clicks on their ad — hence the name pay-per-click.

 

#Relevance:

Relevance is crucial when it comes to pay-per-click advertising. The users you’re hoping will click on your ads are searching for specific services, information, or products. With PPC, advertisers can bid for ad placement, typically through the sponsored links via a search engine, such as Google.

 

#The beauty of PPC is that advertisers can display a targeted ad at the precise instant that someone searches a term. For example, if someone searches “red dress,” the advertiser can bid to have their ad placed at the top of the list, relevant to red dresses.

 

##Basic objectives- Pay-per-click has three main goals:

>Generate leads

> Increase sales

> Promote brand awareness

 

#When a user clicks on your ad, you have to pay the search engine a fee. When your ads are hyper-relevant and work to your advantage, the fee is worth it. The person that visited your site is worth more to you than the fee you pay. For example, if your cost per click is about $4, but someone comes to your site and purchases your product or service for $300, the price becomes trivial in relation to the profit.

আরও খুজুন। এজন্য নিচের বক্সে লিখে এন্টার চাপুন অথবা সার্চ আইকনে ক্লিক করুন। Find out more. To do this, type in the box below and press Enter or click on the search icon.
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