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#Though these terms get used interchangeably, there is a difference between Search Engine Marketing (SEM) and Pay-Per-Click.

-SEM is an umbrella term that encompasses PPC but is not limited to only this form of advertising. It references activity that intends to improve how easy it is to find a website through a search engine. SEM is both paid and unpaid, PPC, or organic traffic.

-PPC is online advertising that works with search engines and other channels such as video ads (YouTube) and picture ads (Instagram/Facebook).

আরও খুজুন। এজন্য নিচের বক্সে লিখে এন্টার চাপুন অথবা সার্চ আইকনে ক্লিক করুন। Find out more. To do this, type in the box below and press Enter or click on the search icon.
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